Founded in the year 1985 in Milan, the fashion capital of the world, the symbol D&G is more than just a brand name marking the surnames of the founders Domenico Dolce and Stefano Gabbana. D&G is a culture, ethnicity and a way of life. A world made up of sensations, traditions, culture and a Mediterranean nature. Itís a brand which is known throughout the world, easily recognizable and decipherable, thanks to its glamour and great versatility.
The saga began in 1985 when the organisers of the Milano Collezioni invited them to take part in a fashion show to launch "New Talents". This gave the world, DOLCE & GABBANA. Two extremely talented individuals in their 40's who understand the present day trends of the business enough to define them. Whatever D&G makes, befalls & becomes a fashion.
These are the two designers are recognized for how to make a purple passage out of their Italian character. Both the two address themselves to youth that they drew stimulation from the youth itself. These are those two august and renowned designers who are adored by the Hollywood celebrities who have made the duo their favourites: two designers who dress all of the rock stars of the moment and stars have nominated D & G as their incontestable leaders as both craft the stars appear like stars.
Dolce & Gabbana is the new luxury, authentic and unconventional. A style that expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity. The strong identity of the Dolce & Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins. Itís a brand whose essence lies in its contrasting features.
From their first independent women's ready-to-wear show in 1986 they have gone on to commencing menswear and a line of signature fragrances, and have opened shops in Italy, Japan, Hong Kong and, in 1999, in London. And the brand has grown & mushroomed with their turnover in excess of Ä750 million-a huge achievement by a market player relatively very new compared to the likes of Versace and Armani.
With their conveniently forgotten promises of retiring by the age of 40, both Domenico Dolce and Stefano Gabbana have continued giving to the world (unlike what they state is their ultimate aim) jaw dropping clothing and apparel segments with the claim to be more concerned about creating the best, most flattering clothes than sparking trends alone. All of this eventually led to their flagship brand D&G being voted as UK's best luxury brand.